SEO & AEO
Get found in Google.
And in AI search.
Ranking is no longer just about ten blue links. We do the technical, on-page and local SEO that climbs Google, plus the answer optimisation that gets you quoted by ChatGPT, Gemini and AI Overviews.
What's included
Four fronts, worked together
These aren't separate products to buy individually. They overlap, and the results come from doing them as one job.
Technical SEO
The foundations Google needs before anything else matters: crawlability, indexation, site speed, Core Web Vitals, mobile usability, clean URLs and correct canonicals. If these are broken, no amount of content fixes it.
- Crawl & index audit
- Core Web Vitals
- Schema markup
- Sitemap & robots
On-page SEO
Getting each page to target the right search term and answer it properly — titles, meta descriptions, heading structure, internal linking and content depth that matches what's actually ranking.
- Keyword mapping
- Titles & metadata
- Content structure
- Internal linking
Local SEO
For a Grimsby business, the map pack is often worth more than position one. We optimise your Google Business Profile, fix NAP consistency across directories, and build the local signals that decide who shows up.
- Google Business Profile
- NAP consistency
- Local landing pages
- Review strategy
AEO — AI answer optimisation
More people are asking ChatGPT, Gemini and Google's AI Overviews instead of scrolling results. We structure your content so AI systems can extract, trust and quote it — naming you rather than a competitor.
- Answer-first structure
- Entity & schema signals
- Citable passages
- AI crawler access
Why AEO matters now
Search is changing under your feet
When someone asks an AI assistant "who does web design in Grimsby", they get one answer with two or three names in it — not a page of results to scroll. Being the business that gets named is a different job to ranking fourth, and it needs different groundwork: clear answer-first content, strong entity signals, correct schema, and crawler access for the AI systems doing the reading.
It's early, which is exactly why it's worth doing now. The businesses that structured for it first are the ones being quoted.
Our process
How we actually run it
- 01
Audit
We go through the site properly — technical health, content, competitors and what you currently rank for. You get a plain-English report of what's wrong and what it's costing you.
- 02
Strategy
We agree the search terms worth chasing based on real intent and realistic difficulty, then map them to pages. No vanity keywords nobody searches for.
- 03
Implementation
We make the changes: technical fixes, rewritten pages, new content, schema, and Google Business Profile work. You don't get a PDF of homework — we do it.
- 04
Reporting
Monthly reporting on rankings, traffic and enquiries, in language that means something. You'll always know what changed and what it did.
Plans
Rolling monthly, cancel any time
SEO & AEO
Monthly
Ongoing search work on a site we or someone else built. Technical fixes, content and local optimisation, month on month.
- Technical fixes
- On-page optimisation
- Local SEO & GBP
- Monthly reporting
Maintenance + SEO & AEO
Monthly
Everything in the SEO plan, plus we host and maintain the site — updates, backups, security and changes handled.
- Everything in SEO & AEO
- Hosting included
- Site maintenance
- Content updates
One-off audit
One-off
A full technical and content audit with a prioritised action list, if you'd rather implement it yourself or with your own team.
- Full technical audit
- Competitor analysis
- Prioritised actions
- Yours to action
Not sure where you stand? Run the free checker and see what your site scores before you commit to anything.
Questions
SEO questions
How long does SEO take to show results?
For a Grimsby or Lincolnshire business targeting local terms, meaningful movement usually shows in 3–6 months, with technical fixes sometimes landing faster. Competitive national terms take longer. Anyone promising page one in a fortnight is either lucky or lying.
What is AEO, and do I actually need it?
AEO is answer engine optimisation — structuring your site so AI assistants like ChatGPT, Gemini and Google's AI Overviews can find, trust and quote you. A growing share of searches now end in an AI answer with no click at all, so if you're not the source being quoted, you're invisible for those searches. It uses much of the same groundwork as SEO, which is why we do both together.
Do you offer local SEO for Google Maps and the map pack?
Yes, and for most local businesses it's the highest-value work we do. That covers Google Business Profile optimisation, category and service setup, NAP consistency across directories, local landing pages and review strategy.
Do I have to have my site built by you?
No. We work on sites built by other people all the time — WordPress, Wix, Squarespace, Shopify and custom builds. If the platform is genuinely holding you back we'll tell you, but we won't push a rebuild you don't need.
Am I tied into a contract?
No. The monthly plans are rolling and you can stop whenever you like. We'd rather keep clients because the work is paying off than because they're locked in.
Do you work with businesses outside Grimsby?
Yes. We're based in Grimsby and work face-to-face across North East Lincolnshire, but plenty of our SEO clients are elsewhere in the UK and everything is handled remotely.
Find out why you're not ranking
We'll take a look at your site and your competitors, and tell you straight what's holding you back — whether or not you end up working with us.