SEO & AEO

SEO in Grimsby, Immingham and Lincolnshire
for Google and AI search

SEO services from a small Immingham studio, working as your SEO consultant: technical, on-page and local SEO, plus answer optimisation for ChatGPT, Gemini and AI Overviews.

What's included

Four fronts, worked together

These aren't separate products to buy individually. They overlap, and the results come from doing them as one job.

Technical SEO

The foundations Google needs before anything else matters: crawlability, indexation, site speed, Core Web Vitals, mobile usability, clean URLs and correct canonicals. If these are broken, no amount of content fixes it.

  • Crawl & index audit
  • Core Web Vitals
  • Schema markup
  • Sitemap & robots

On-page SEO

Getting each page to target the right search term and answer it properly — titles, meta descriptions, heading structure, internal linking and content depth that matches what's actually ranking.

  • Keyword mapping
  • Titles & metadata
  • Content structure
  • Internal linking

Local SEO

For a Grimsby business, the map pack is often worth more than position one. We optimise your Google Business Profile, fix NAP consistency across directories, and build the local signals that decide who shows up.

  • Google Business Profile
  • NAP consistency
  • Local landing pages
  • Review strategy
New

AEO — AI answer optimisation

More people are asking ChatGPT, Gemini and Google's AI Overviews instead of scrolling results. We structure your content so AI systems can extract and trust it, giving them a clear, accurate answer to quote when they choose to.

  • Answer-first structure
  • Entity & schema signals
  • Citable passages
  • AI crawler access

Why AEO matters now

Search is changing under your feet

When someone asks an AI assistant "who does web design in Grimsby", they get one answer with two or three names in it — not a page of results to scroll. Being the business that gets named is a different job to ranking fourth, and it needs different groundwork: clear answer-first content, strong entity signals, correct schema, and crawler access for the AI systems doing the reading.

It's early, which is exactly why it's worth doing now. Getting the groundwork in place early costs less than catching up later.

Our process

How we actually run it

  1. 01

    Audit

    We go through the site properly — technical health, content, competitors and what you currently rank for. You get a plain-English report of what's wrong and what it's costing you.

  2. 02

    Strategy

    We agree the search terms worth chasing based on real intent and realistic difficulty, then map them to pages. No vanity keywords nobody searches for.

  3. 03

    Implementation

    We make the changes: technical fixes, rewritten pages, new content, schema, and Google Business Profile work. You don't get a PDF of homework — we do it.

  4. 04

    Reporting

    Monthly reporting on rankings, traffic and enquiries, in language that means something. You'll always know what changed and what it did.

Plans

Rolling monthly, cancel any time

SEO & AEO

Monthly

Rolling, cancel any time

Ongoing search work on a site we or someone else built. Technical fixes, content and local optimisation, month on month.

  • Technical fixes
  • On-page optimisation
  • Local SEO & GBP
  • Monthly reporting

One-off audit

One-off

No ongoing commitment

A full technical and content audit with a prioritised action list, if you'd rather implement it yourself or with your own team.

  • Full technical audit
  • Competitor analysis
  • Prioritised actions
  • Yours to action

Not sure where you stand? Run the free checker and see what your site scores before you commit to anything.

Also available

Google Ads management

We can set up and manage Google Ads campaigns for local businesses alongside SEO, so a new site can be found while organic rankings build. Everything is scoped and agreed with you before anything is spent, and the ad spend itself is paid directly to Google by you.

Ask about Google Ads

Where we work

SEO for Grimsby, Immingham and across Lincolnshire

We're based in Immingham, North East Lincolnshire, and cover Grimsby and Cleethorpes, along with nearby villages including Habrough, East Halton and North Killingholme. If your customers are local, this is the patch we know, and we're happy to meet face to face.

SEO doesn't need anyone in the room, though, so we can work with businesses elsewhere in Lincolnshire and across the UK entirely remotely. And if your current site is what's holding you back, we also design and build websites.

Questions

SEO questions

Are you an SEO agency or an SEO consultant?

A bit of both, on a small scale. We're a small studio rather than a large agency. We work as your SEO consultant, telling you plainly what needs doing and why, and then we do the hands-on work ourselves instead of handing you a list of jobs to action.

What do your SEO services include?

Four things, worked together: technical SEO (crawlability, indexation, site speed, Core Web Vitals and schema), on-page SEO (titles, metadata, headings and internal linking), local SEO (Google Business Profile, consistent business details across directories, local landing pages and review strategy) and AEO, which structures your content so AI assistants can find and quote it. They come as rolling monthly plans with no lock-in, or as a one-off audit if you'd rather act on the findings yourself.

How much does SEO cost?

It depends on your site, your competition and how much needs doing, so we don't work from a standard price list. We look at your site and the searches you want to be found for, then quote for what you actually need. Monthly plans are rolling with no lock-in, and there's a one-off audit if you'd rather do the work yourself.

How long does SEO take to show results?

For a Grimsby or Lincolnshire business targeting local terms, meaningful movement usually shows in 3–6 months, with technical fixes sometimes landing faster. Competitive national terms take longer. Anyone promising page one in a fortnight is either lucky or lying.

What is AEO, and do I actually need it?

AEO is answer engine optimisation — structuring your site so AI assistants like ChatGPT, Gemini and Google's AI Overviews can find, trust and quote you. More searches now end with an AI-written answer rather than a list of links, so it matters whether your site is one those answers can draw on. It uses much of the same groundwork as SEO, which is why we do both together.

Do you offer local SEO for Google Maps and the map pack?

Yes, and for most local businesses it's the highest-value work we do. That covers Google Business Profile optimisation, category and service setup, NAP consistency across directories, local landing pages and review strategy.

Do I have to have my site built by you?

No. We work on sites built by other people all the time — WordPress, Wix, Squarespace, Shopify and custom builds. If the platform is genuinely holding you back we'll tell you, but we won't push a rebuild you don't need.

Am I tied into a contract?

No. The monthly plans are rolling and you can stop whenever you like. We'd rather keep clients because the work is paying off than because they're locked in.

Do you manage Google Ads?

Yes. We can set up and manage Google Ads campaigns for local businesses alongside SEO, so a new site can be found while organic rankings build. We agree the scope with you before anything is spent, and the ad spend itself is paid directly to Google by you.

Do you work with businesses outside Grimsby?

Yes. We're based in Immingham and work face-to-face with businesses across Grimsby, Cleethorpes and the villages nearby. SEO work can be handled entirely remotely, so location isn't a barrier for businesses elsewhere in the UK.

Find out why you're not ranking

We'll take a look at your site and your competitors, and tell you straight what's holding you back — whether or not you end up working with us.